The ecosystem for television entertainment is changing. Pay TV has been joined at the television by a dizzying array of OTT video services. To deal with this changing environment, operators are adopting new approaches and strategies to continue to help their customers. Android TV could be an asset in the new environment for television. Many content providers are already leveraging it to create advanced experiences including voice and personalization features. It can also bring unique opportunities to pay TV operators.
If you are a TV operator navigating the increasingly complicated waters of TV entertainment, this 80-minute real-world masterclass is an event you won’t want to miss. Content providers looking to partner with service operators should also attend this unique event.
The masterclass will include two-part panel discussions:
Part 1: Android TV as a platform for service success
A panel of top industry leaders from Google, Amino, Pluto TV and ThinkAnalytics will share their strategic and practical insights into the impact of Android TV on the commercial and operational success of operators and service providers – and how it can bolster subscriber relationships.
• Jon Stewart, Head of America’s Partnerships at Google
• Mark Evensen, CTO at Amino Communications
• Peter Docherty, Founder and CTO at ThinkAnalytics
• Brendon Thomas, VP of Distribution at Pluto TV
The panel discussion, moderated by Colin Dixon, Chief Analyst at nScreenMedia, will cover key industry trends, including:
o What’s the difference between Android TV and Android TV Operator Tier, and what that means for operators
o How Voice is emerging as the ‘killer app’ for users navigating and discovering their favorite content
o Unified federated search and recommendations as tools to maximize engagement
o Android TV as a platform for a video business
o Building a service on Android TV
o How operators can harness the power of Voice and other key elements of Android TV to transform the user experience
Part 2: Reinventing the pay TV experience with Android TV
A hands-on session by the operators themselves, the second part of the workshop, looks at how service operators are reinventing their TV offering with Android TV.
• Emily Schierberg, Director of Product, Video and Applications at Cincinnati Bell
• Ville Partanen, Director of Product Development at DNA
The operator session moderated by Colin Dixon will include:
o An up-close discussion with European operator DNA, the world’s first end-to-end commercial deployment of Android TV, as they share what they’ve learned during their deployment process
o Insights and perspectives from US Operator Cincinnati Bell about next-gen user experiences.
Register by April 8th to be entered into a drawing for a chance to WIN A GOOGLE HOME.
One winner will be announced during the session. Must be present to win.